TODAY’S BLOCKBUSTER QUOTE

The Spy Who Loved Me

Square soft-grey editorial card for The Spy Who Loved Me (1977), featuring James Bond’s quote ‘Keeping the British end up, sir.’, a symbolic monochrome cross-hatched escape-pod hatch, birthday context for Roger Moore, and a dry closing kicker.

“Keeping the British end up, sir.”

James Bond · Roger Moore

Why today

14 October is Roger Moore’s birthday. In The Spy Who Loved Me, Moore plays James Bond, who ends the mission in an escape pod with Soviet agent Anya Amasova. When Britain’s Defence Minister opens the hatch and asks what Bond is doing, he replies: “Keeping the British end up, sir.”

A model of professional decorum.