TODAY’S BLOCKBUSTER QUOTE

The Martian

Square soft-grey editorial card for The Martian (2015), featuring Mark Watney’s quote ‘I’m gonna have to science the shit out of this.’, a symbolic monochrome rover illustration, WHY TODAY copy tied to the film’s 30 September 2015 UK theatrical release, and a dry closing kicker.

“I’m gonna have to science the shit out of this.”

Mark Watney · Matt Damon

Why today

On 30 September 2015, The Martian opened in UK cinemas. Matt Damon’s Mark Watney has been left behind on Mars and is planning how to reach the Ares IV landing site. Faced with limited rover range, power and life support, he lands on the film’s blunt little mission statement: “I’m gonna have to science the shit out of this.”

A surprisingly concise methodology.