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TODAY’S BLOCKBUSTER QUOTE

Zoolander

28 September 2026 2001
Square soft-grey editorial card for Zoolander (2001), featuring the quote ‘What is this? A center for ants?’, a symbolic monochrome miniature-building sketch, WHY TODAY copy tied to the film’s 28 September 2001 wide United States opening, and a dry closing kicker.

“What is this? A center for ants?”

Derek Zoolander · Ben Stiller

Why today

On 28 September 2001, Zoolander opened wide in the United States. Derek Zoolander, played by Ben Stiller, is shown a scale model of his proposed reading centre and demands to know how children could possibly fit inside it. His opening question does most of the work: “What is this? A center for ants?”

Scale remains a difficult concept.